Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons.
- Mobile billboard advertising is less costly than running commercials or even using a stationary billboard. It is one of the most efficient forms of advertisement on a budget.
- Mobile billboards can help you better reach your target audience. The vehicles that the advertisements are on will be continuously driven and therefore, your message will be spread around any target neighbourhood or highly-trafficked area.
- You will have more control over your ad campaign. You can track the vehicle with your mobile billboard wherever it goes, so you know exactly who is being reached. If you’re utilizing a private driver for the billboard and they find themselves in an area that is particularly dense with your target demographic, they can stop to have your ad noticed by potential buyers.
- Your ad is more likely to get noticed than it would in print ads. Since the viewer can’t simply turn the page or navigate away from the ad as they can with online media, you’ll have an easier time getting your message across.
